Fan Guangwei, female, PhD in management, lecturer. Marketing teaching and research section. Bachelor, Master and Ph.D. graduated from Northeastern University School of Business Administration. The courses taught are marketing, measurement marketing, andMedical Consumer Behavior. The research direction is consumer behavior. Published 4 papers and 3 papers were included in CSSCI.

Main research direction:Consumer behavior

Representative papers published in recent five years:

Model Construction and Examination of Customer Satisfaction in Pharmacy Retail Service, Chinese Pharmaceutical Affairs，2016.

A study on the influencing factors of problem customers positive response, Nanjing Business Review, CSSCI source journal,2014