professional title

Marketing

Business development goals

This professional training system masters the basic theories, basic knowledge and basic skills of marketing, has certain basic theoretical knowledge of pharmacy, has good scientific literacy and the ability to independently acquire and apply knowledge, and can be used in various pharmaceutical production and distribution companies, Senior medical marketing professionals who are engaged in medical marketing and management, medical market analysis and research, marketing planning and related research in the fields of universities, government departments and related institutions.

Business training requirements

Graduates should acquire the following knowledge and abilities:

1) Master the basic principles, basic knowledge and basic skills of relevant basic disciplines necessary for marketing (medicine) majors such as economics, management, and chemistry;

2) Familiar with the basic theoretical knowledge of the main branches of pharmacy such as medicinal chemistry, pharmacology, pharmacy and drug analysis;

3) Master the basic theories, basic knowledge and basic skills of pharmaceutical marketing, pharmaceutical consumption behavior, pharmaceutical e-commerce, distribution channel management, sales promotion management, and price theory and practice;

4) Master the regulations and policies of pharmaceutical management, be familiar with the relevant policies and regulations of my country's pharmaceutical marketing, and understand the conventions and rules of international pharmaceutical marketing;

5) Receive basic training in social science research methods, and have the initial ability to conduct marketing planning and analysis to solve practical marketing problems;

6) Have the ability to use information technology, literature retrieval methods, and related qualitative and quantitative methods to analyze and deal with related issues in the major;

7) Ability to read and translate English documents and related materials of this major;

8) Have strong self-study ability and lay the necessary professional foundation for receiving professional continuing education;

9) Understand new scientific developments in this professional field and new knowledge of related disciplines.

Main subjects

Economics, Management, Pharmacy

Main courses

Economics, management, accounting, economic law, pharmaceutical marketing, distribution channel management, promotion management, pharmaceutical market research, pharmaceutical e-commerce, pharmaceutical management, pharmaceutical consumer behavior, medicinal chemistry, pharmacology, pharmaceutical analysis , Pharmacy, Price Theory and Practice, Drug Operation Quality Management, Business Negotiation, Pharmacy Operation and Management, Pharmaceutical Advertising

Years of study

Four years

Rated credits

Students need to complete the following credits during the semester to obtain graduation qualification: 136.5 credits for compulsory courses, 33.5 credits for designated elective courses, 10 credits for free elective courses, totaling 180 credits.

Performance assessment

Credits for each course must be obtained through performance assessment. The academic performance evaluation generally adopts a 100-point system or a five-point system (excellent, good, intermediate, pass, and fail), and individual courses adopt a two-point system (qualified, unqualified).

Those who fail the compulsory courses and elective courses designated by the major must take the make-up exam, and those who fail the make-up exam must take the retake. Those who fail the second retake will be dropped out. Other designated elective courses and free elective courses are not arranged for make-up exams and retakes. Those who fail can choose other courses in the future semesters.

Those who fail the course will not be able to get credits for the course.

Graduation and degree award

Students who complete all the courses stipulated in the teaching plan during their studies at school and obtain the rated total credits will obtain graduation qualifications and issue graduation certificates.

Students who have obtained graduation qualifications and meet the degree-granting requirements stipulated in the "Shenyang Pharmaceutical University Undergraduate Graduates' Bachelor Degree Awarding Measures" will be awarded a bachelor's degree in management.