Wang Shuling, female, born in 1968 in Weihai, Shandong Province, associate professor of Shenyang Pharmaceutical University, tutor for graduate students ofPharmaceuticalManagement and Business Administration, director ofMarketingDepartment.Member of the China Pharmaceutical Circulation Supervision and Administration Committee. Evaluation expert ofthe DegreeCenter ofMinistry of Education. Reviewer of special drug pharmacy. Experts from China Pharmaceutical Business Association and Guangdong Pharmaceutical Promotion Association. Member of Liaoning Pharmaceutical Administrative Committee.Served as the editorial board and reviewer of several medical journals.Project expert of drug quality control circle.
During her 20 years teaching career, she has taught courses for undergraduates and graduate students, such as "Pharmacy Store Operation and Management", "Pharmaceutical Marketing", "Market Research and Forecasting", and "Consumer Psychology",has been engaged in teaching and scientific research in this field for a long time. More than 150 papers have been published in important academic journals. In 2004, the first professional course of "Pharmacy Store Management" was opened in colleges and universities across the country. The author of "Pharmaceutical Retail Management and Practice", "Pharmaceutical Promotion Management and Practice" has great influence in the industry, and successively wrote "Pharmaceutical Quality Control Circle Practice", "Pharmacy Quality Control Circle Theory and Practice", "Chain Pharmacy Headquarters Practical Manual", "Chain There are more than 10 professional books such as "Practical Manual of Pharmacy Stores" and "Pharmaceutical Administration and Regulations".
Over the years,she has been engaged in research on policies and development trends in the field of pharmaceutical management, presided over nearly 30 national, provincial, and municipal topics. The main research contents include: drug risk control methods, revision of pharmacist laws, drug retail market supervision methods, pharmacy specialty drugs and chronic diseasessubject areas such as research and adverse reaction report research. Won 8 provincial and ministerial awards, 7 municipal awards, 2 China Publishing Awards, scientific research papers won the National Annual Conference Outstanding Achievement Award more than ten times; the project of guiding college students' entrepreneurship competition has won the provincial second and third prizes; Won the honorary titles of "Excellent Entrepreneurship Mentor", "Three Education Models", "Female Models", and "Outstanding Communists".
Based on the research of pharmaceutical circulation management and policies and regulations,she is good at chain pharmacy customer management, category management diagnosis, consumer behavior, brand value, sales skills and other series of diagnostic methods and skills training; expertise is to do market survey forecasts and operating data for pharmaceutical companiesdiagnose and analyze, doesacademic promotion projects and services in the terminal market. For many years,she has served as an expert and judge of the pharmaceutical quality control circle project, and has served as a consultant for more than ten chain pharmacies, and has conducted business management theme training for 100 chain pharmacies, which has been well received by the industry.She has worked for many foreign-funded enterprises,theseprojects havebroughteconomic and social benefits to the enterprise.